Synthetic data
All sessions

s-2367

Simulated shopper

Oct 30, 2026, 3:45 AM UTC · mobile · organic · Ridgeback 48L Pack · 19 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Cairn LowViewed a product pageChoice 31%
  2. 221sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 358sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  4. 41m 11sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 99%
  5. 51m 16sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  6. 61m 56sViewed Ridgeback 48LViewed a product pageSuitability >99%
  7. 72m 00sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  8. 82m 29sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  9. 92m 55sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  10. 103m 11sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  11. 113m 24sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  12. 123m 36sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  13. 134m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 40sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  15. 155m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 165m 34sAdded to cart · Ridgeback 48LAdded to cartSuitability >99%
  17. 175m 42sViewed cartViewed cart (saw shipping cost)Suitability >99%
  18. 185m 55sCheckout startedStarted checkoutSuitability >99%
  19. 6m 17sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×46.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×51.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.