Synthetic data
All sessions

s-2368

Simulated shopper

Oct 29, 2026, 3:12 AM UTC · mobile · paid social · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 228sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 351sOpened reviews · Ridgeback 48LOpened reviewsFit 35%
  4. 458sExpanded warranty · Ridgeback 48LExpanded warrantyDurability 78%
  5. 51m 01sImage 1 · Ridgeback 48LViewed a product imageDurability 73%
  6. 61m 17sExpanded materials · Ridgeback 48LExpanded materials→ the store shows Durability Proof hereDurability 92%
  7. 71m 50sExpanded materials · Ridgeback 48LExpanded materialsDurability 97%
  8. 82m 05sOpened reviews · Ridgeback 48LOpened reviewsDurability 98%
  9. 2m 10sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
2%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.