Synthetic data
All sessions

s-2369

Simulated shopper

Oct 31, 2026, 10:28 PM UTC · mobile · search ads · Ridgeback 48L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 243sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 01sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  4. 41m 14sSize guide · Ridgeback 48LOpened the size guideNo clear doubt 46%
  5. 51m 37sOpened reviews · Ridgeback 48LOpened reviewsFit 66%
  6. 61m 59sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  7. 72m 27sExpanded materials · Ridgeback 48LExpanded materialsFit 97%
  8. 2m 56sLeft the store

Final guess

Fit97%
Fit
97%
Suitability
1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.