Synthetic data
All sessions

s-2370

Simulated shopper

Oct 25, 2026, 6:07 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall ProViewed a product pageChoice 29%
  2. 215sSize L · Squall ProSelected a sizeFit 49%
  3. 330sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 62%
  4. 442sOpened reviews · Squall 2.5LOpened reviewsChoice 41%
  5. 556sReviews filtered: valueFiltered reviews by valueValue 83%
  6. 61m 13sExpanded specs · Squall 2.5LExpanded technical specsValue 58%
  7. 1m 32sLeft the store

Final guess

Value58%
Fit
4%
Suitability
10%
Durability
<1%
Value
58%
Delivery
<1%
Choice
20%
No clear doubt
7%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.