Synthetic data
All sessions

s-2371

Simulated shopper

Oct 24, 2026, 8:32 PM UTC · mobile · email · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Merino 200Viewed a product pageFit 22%
  2. 248sViewed Emberline 20°FViewed a product pageNo clear doubt 32%
  3. 31m 07sOpened reviews · Emberline 20°FOpened reviewsSuitability 33%
  4. 41m 10sReviews filtered: valueFiltered reviews by valueValue 76%
  5. 51m 39sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 99%
  6. 62m 15sSearch “jacket”Searched the catalogValue 98%
  7. 72m 26sViewed Ridgeback 48LViewed a product pageValue 97%
  8. 2m 54sLeft the store

Final guess

Value97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
97%
Delivery
1%
Choice
<1%
No clear doubt
2%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.