All sessions
s-2372
Simulated shopperOct 23, 2026, 8:51 PM UTC · desktop · paid social · Driftwood 2P Tent · 12 actions
abandonedcart $429
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 243sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
- 346sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 50%
- 455sOpened reviews · Driftwood 2POpened reviewsSuitability 59%
- 559sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
- 61m 13sImage 1 · Driftwood 2PViewed a product imageSuitability 99%
- 71m 37sImage 2 · Driftwood 2PViewed a product imageSuitability 99%
- 81m 45sImage 3 · Driftwood 2PViewed a product imageSuitability 98%
- 92m 11sExpanded materials · Driftwood 2PExpanded materialsSuitability 99%
- 102m 42sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
- 112m 47sAdded to cart · Driftwood 2PAdded to cartSuitability >99%
- 3m 04sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Expanded technical specs ×26.9×
- Viewed a product image ×31.2×
- Opened reviews1.7×
- Expanded materials1.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.