Synthetic data
All sessions

s-2373

Simulated shopper

Oct 29, 2026, 8:33 AM UTC · mobile · organic · Ridgeback 38L Pack · 19 actions

abandonedcart $448

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 223sAdded to cart · Ridgeback 38LAdded to cartChoice 24%
  3. 31m 03sViewed cartViewed cart (saw shipping cost)Value 41%
  4. 41m 08sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 44%
  5. 51m 29sOpened reviews · Ridgeback 38LOpened reviews→ the store shows Built-For Answer hereSuitability 63%
  6. 61m 54sReviews filtered: deliveryFiltered reviews by shippingDelivery 81%
  7. 72m 06sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery 99%
  8. 82m 19sDelivery check · ZIP 89194Checked delivery date by ZIPDelivery >99%
  9. 92m 42sBrowsed catalogBrowsed the catalogDelivery >99%
  10. 103m 13sSorted: price ascSorted by lowest priceDelivery >99%
  11. 113m 29sViewed Emberline 20°FViewed a product pageDelivery >99%
  12. 124m 04sExpanded returns · Emberline 20°FExpanded returns policyDelivery >99%
  13. 134m 09sBrowsed catalogBrowsed the catalogDelivery >99%
  14. 144m 45sSorted: price ascSorted by lowest priceDelivery >99%
  15. 155m 11sExpanded specs · Emberline 20°FExpanded technical specsDelivery >99%
  16. 165m 22sAdded to cart · Emberline 20°FAdded to cartDelivery >99%
  17. 175m 38sViewed cartViewed cart (saw shipping cost)Delivery >99%
  18. 185m 58sPromo field focusedClicked into the promo-code fieldDelivery 99%
  19. 6m 05sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.