Synthetic data
All sessions

s-2374

Simulated shopper

Oct 20, 2026, 8:54 AM UTC · mobile · organic · Ridgeback 38L Pack · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 231sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 12sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  5. 51m 20sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 61m 46sExpanded materials · Ridgeback 38LExpanded materialsSuitability >99%
  7. 72m 16sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  8. 82m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 28sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  10. 103m 03sBrowsed catalogBrowsed the catalogSuitability >99%
  11. 113m 31sSorted: price ascSorted by lowest priceSuitability >99%
  12. 124m 10sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  13. 134m 44sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 145m 24sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  15. 155m 42sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  16. 165m 45sImage 2 · Ridgeback 38LViewed a product imageSuitability >99%
  17. 176m 22sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  18. 6m 33sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.