Synthetic data
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s-2376

Simulated shopper

Oct 22, 2026, 9:52 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn LowViewed a product pageChoice 31%
  2. 224sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 342sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  4. 41m 16sOpened reviews · Cairn LowOpened reviewsSuitability 94%
  5. 51m 45sOpened reviews · Cairn LowOpened reviewsSuitability 95%
  6. 61m 48sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  7. 71m 56sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  8. 82m 00sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  9. 92m 23sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  10. 2m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×41.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.