All sessions
s-2377
Simulated shopperOct 29, 2026, 3:36 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 249sViewed Merino 200Viewed a product pageNo clear doubt 36%
- 31m 25sExpanded warranty · Merino 200Expanded warrantyDurability 62%
- 41m 49sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 88%
- 52m 05sImage 1 · Merino 200Viewed a product imageDurability 77%
- 62m 40sImage 2 · Merino 200Viewed a product imageDurability 61%
- 72m 51sOpened reviews · Merino 200Opened reviewsDurability 86%
- 83m 04sOpened reviews · Merino 200Opened reviewsDurability 95%
- 93m 25sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
- 103m 58sExpanded materials · Merino 200Expanded materialsDurability >99%
- 114m 21sExpanded warranty · Merino 200Expanded warrantyDurability >99%
- 124m 35sDelivery check · ZIP 36162Checked delivery date by ZIPDurability >99%
- 4m 54sLeft the store
Final guess
Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
- Expanded warranty ×215.6×
- Filtered reviews by durability95.7×
- Expanded materials ×26.6×
- Opened reviews ×21.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.