Synthetic data
All sessions

s-2378

Simulated shopper

Oct 30, 2026, 3:01 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Cairn MidViewed a product pageFit 27%
  2. 236sSize 9.5 · Cairn MidSelected a sizeFit 81%
  3. 348sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 97%
  4. 41m 10sViewed Kettle TiViewed a product pageFit 94%
  5. 51m 26sOpened reviews · Kettle TiOpened reviewsFit 98%
  6. 61m 57sSearch “does it run small”Searched for sizing / fitFit >99%
  7. 72m 28sImage 1 · Kettle TiViewed a product imageFit >99%
  8. 82m 31sBrowsed catalogBrowsed the catalogFit >99%
  9. 92m 43sSorted: price ascSorted by lowest priceFit 99%
  10. 2m 51sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.