Synthetic data
All sessions

s-2379

Simulated shopper

Nov 2, 2026, 10:54 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 244sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 352sDelivery check · ZIP 28679Checked delivery date by ZIPDelivery 63%
  4. 41m 17sOpened reviews · Cairn MidOpened reviewsDelivery 64%
  5. 51m 20sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  6. 61m 49sAdded to cart · Cairn MidAdded to cartDelivery 99%
  7. 71m 54sCheckout startedStarted checkoutDelivery 99%
  8. 82m 21sDelivery check · ZIP 53488Checked delivery date by ZIPDelivery >99%
  9. 92m 56sBrowsed catalogBrowsed the catalogDelivery >99%
  10. 103m 26sOpened reviews · Cairn MidOpened reviewsDelivery >99%
  11. 113m 31sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 4m 00sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP ×221.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.