Synthetic data
All sessions

s-2380

Simulated shopper

Oct 28, 2026, 3:52 AM UTC · mobile · email · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Squall ProViewed a product pageChoice 29%
  2. 239sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 31m 15sCompare + Squall ProAdded a product to compareChoice 54%
  4. 41m 42sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 85%
  5. 52m 21sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 97%
  6. 62m 47sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 73m 06sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 41sSize guide · Squall 2.5LOpened the size guideChoice >99%
  9. 93m 54sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 4m 21sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Added a product to compare ×211.5×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.