Synthetic data
All sessions

s-2381

Simulated shopper

Oct 21, 2026, 10:43 PM UTC · desktop · email · Talus Trail Runner · 13 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 335sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 15sExpanded materials · Talus TrailExpanded materialsNo clear doubt 50%
  5. 51m 42sExpanded specs · Talus TrailExpanded technical specsSuitability 56%
  6. 62m 12sOpened reviews · Talus TrailOpened reviews→ the store shows Built-For Answer hereSuitability 79%
  7. 72m 26sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 54sViewed Cairn MidViewed a product page · Switched to a similar productSuitability 99%
  9. 93m 20sViewed Lumen 400Viewed a product pageSuitability 98%
  10. 103m 47sAdded to cart · Talus TrailAdded to cartSuitability 98%
  11. 113m 51sViewed cartViewed cart (saw shipping cost)Suitability 99%
  12. 124m 16sCheckout startedStarted checkoutSuitability 99%
  13. 4m 40sPurchased

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.