Synthetic data
All sessions

s-2383

Simulated shopper

Nov 2, 2026, 12:47 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 249sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  3. 31m 22sViewed cartViewed cart (saw shipping cost)Value 45%
  4. 42m 02sRemoved from cart · Lumen 400Removed from cart→ the store shows Value Breakdown hereValue 96%
  5. 52m 23sViewed Cairn MidViewed a product pageValue 96%
  6. 62m 52sBrowsed catalogBrowsed the catalogValue 97%
  7. 73m 07sSorted: price ascSorted by lowest priceValue >99%
  8. 83m 38sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  9. 93m 46sOpened reviews · Cairn LowOpened reviewsValue >99%
  10. 104m 04sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 114m 29sAdded to cart · Cairn LowAdded to cartValue >99%
  12. 125m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 14sRemoved from cart · Cairn LowRemoved from cartValue >99%
  14. 145m 25sOpened reviews · Cairn LowOpened reviewsValue >99%
  15. 155m 37sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  16. 165m 40sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  17. 6m 07sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×31.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.