Synthetic data
All sessions

s-2384

Simulated shopper

Nov 2, 2026, 12:29 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Cairn MidViewed a product pageFit 27%
  2. 240sViewed Talus TrailViewed a product pageNo clear doubt 26%
  3. 348sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 98%
  4. 41m 18sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 41sExpanded shipping · Cairn MidExpanded shipping infoChoice >99%
  6. 62m 09sOpened comparisonOpened the comparisonChoice >99%
  7. 2m 37sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.