Synthetic data
All sessions

s-2385

Simulated shopper

Oct 23, 2026, 8:41 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 21 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 352sSearch “discount code”Searched for deals / priceValue 85%
  4. 41m 04sOpened reviews · Cairn MidOpened reviewsValue 89%
  5. 51m 15sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  6. 61m 25sViewed Kettle TiViewed a product pageValue 99%
  7. 71m 34sAdded to cart · Kettle TiAdded to cartValue 99%
  8. 81m 41sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 91m 50sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 102m 08sOpened reviews · Kettle TiOpened reviewsValue >99%
  11. 112m 30sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  12. 123m 03sCompare + Cairn LowAdded a product to compareValue >99%
  13. 133m 06sCompare + Talus TrailAdded a product to compareValue >99%
  14. 143m 45sImage 1 · Cairn LowViewed a product imageValue >99%
  15. 153m 58sAdded to cart · Cairn LowAdded to cartValue >99%
  16. 164m 34sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 12sRemoved from cart · Cairn LowRemoved from cartValue >99%
  18. 185m 50sViewed Driftwood 2PViewed a product pageValue >99%
  19. 196m 04sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 14sCheckout startedStarted checkoutValue >99%
  21. 6m 25sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.