Synthetic data
All sessions

s-2387

Simulated shopper

Oct 22, 2026, 11:39 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 08sSearch “tent”Searched the catalogNo clear doubt 61%
  4. 41m 29sViewed Driftwood 2PViewed a product pageNo clear doubt 73%
  5. 51m 41sViewed Talus TrailViewed a product pageNo clear doubt 81%
  6. 61m 44sViewed Kettle TiViewed a product pageNo clear doubt 87%
  7. 71m 47sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 65%
  8. 82m 00sOpened reviews · Cairn LowOpened reviewsNo clear doubt 53%
  9. 2m 29sLeft the store

Final guess

No clear doubt53%
Fit
1%
Suitability
<1%
Durability
<1%
Value
3%
Delivery
<1%
Choice
42%
No clear doubt
53%
Why no clear doubthow much likelier
  • Viewed a product page ×51.7×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.