Synthetic data
All sessions

s-2388

Simulated shopper

Oct 23, 2026, 6:26 AM UTC · mobile · organic · Lumen 400 Headlamp · 13 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 246sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 13sAdded to cart · Lumen 400Added to cartNo clear doubt 63%
  4. 41m 38sViewed cartViewed cart (saw shipping cost)Delivery 37%
  5. 52m 08sDelivery check · ZIP 10072Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 92%
  6. 62m 42sSearch “delivery time”Searched for shipping / deliveryDelivery >99%
  7. 73m 12sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  8. 83m 29sDelivery check · ZIP 14329Checked delivery date by ZIPDelivery >99%
  9. 93m 36sDelivery check · ZIP 83099Checked delivery date by ZIPDelivery >99%
  10. 103m 56sDelivery check · ZIP 75430Checked delivery date by ZIPDelivery >99%
  11. 114m 23sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 44sCheckout startedStarted checkoutDelivery >99%
  13. 5m 03sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.