Synthetic data
All sessions

s-2389

Simulated shopper

Oct 21, 2026, 1:47 PM UTC · desktop · paid social · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 236sViewed Talus TrailViewed a product pageNo clear doubt 42%
  3. 31m 15sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 30%
  4. 41m 43sViewed Ridgeback 38LViewed a product pageNo clear doubt 42%
  5. 52m 03sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 62%
  6. 62m 09sSorted: price descRe-sorted the catalogNo clear doubt 86%
  7. 72m 23sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 92%
  8. 2m 50sLeft the store

Final guess

No clear doubt92%
Fit
3%
Suitability
1%
Durability
2%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Re-sorted the catalog3.8×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.