Synthetic data
All sessions

s-2390

Simulated shopper

Oct 26, 2026, 2:12 PM UTC · mobile · organic · Lumen 400 Headlamp · 23 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 05sSearch “discount code”Searched for deals / priceValue 83%
  3. 31m 27sCompare + Lumen 400Added a product to compare→ the store shows Value Breakdown hereValue 91%
  4. 41m 36sAdded to cart · Lumen 400Added to cartValue 91%
  5. 51m 57sViewed cartViewed cart (saw shipping cost)Value 98%
  6. 62m 25sRemoved from cart · Lumen 400Removed from cartValue >99%
  7. 72m 43sOpened reviews · Lumen 400Opened reviewsValue >99%
  8. 83m 09sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 24sAdded to cart · Lumen 400Added to cartValue >99%
  10. 103m 34sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 38sRemoved from cart · Lumen 400Removed from cartValue >99%
  12. 123m 48sAdded to cart · Lumen 400Added to cartValue >99%
  13. 134m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 28sOpened reviews · Lumen 400Opened reviewsValue >99%
  15. 154m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 165m 08sSearch “deals”Searched for deals / priceValue >99%
  17. 175m 28sOpened reviews · Lumen 400Opened reviewsValue >99%
  18. 185m 47sExpanded warranty · Lumen 400Expanded warrantyValue >99%
  19. 196m 05sBrowsed catalogBrowsed the catalogValue >99%
  20. 206m 31sSorted: price ascSorted by lowest priceValue >99%
  21. 216m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  22. 227m 18sCheckout startedStarted checkoutValue >99%
  23. 7m 38sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Searched for deals / price ×230.7×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.