Synthetic data
All sessions

s-2391

Simulated shopper

Oct 30, 2026, 8:29 AM UTC · mobile · email · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 237sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 357sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 63%
  4. 41m 29sOpened reviews · Ridgeback 48LOpened reviewsChoice 67%
  5. 51m 42sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 68%
  6. 62m 05sBrowsed catalogBrowsed the catalogValue 75%
  7. 72m 11sOpened reviews · Ridgeback 48LOpened reviewsValue 85%
  8. 82m 46sOpened reviews · Ridgeback 48LOpened reviewsValue 89%
  9. 93m 16sReviews filtered: valueFiltered reviews by valueValue 99%
  10. 3m 36sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.