Synthetic data
All sessions

s-2392

Simulated shopper

Oct 26, 2026, 2:53 AM UTC · mobile · email · Merino 200 Base Layer Crew · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 18sViewed Ridgeback 38LViewed a product pageChoice 33%
  3. 31m 41sViewed Merino 200Viewed a product pageChoice 37%
  4. 41m 55sOpened reviews · Merino 200Opened reviewsDurability 24%
  5. 51m 59sExpanded warranty · Merino 200Expanded warrantyDurability 81%
  6. 62m 12sBrowsed catalogBrowsed the catalogDurability 66%
  7. 72m 43sImage 1 · Merino 200Viewed a product imageDurability 49%
  8. 83m 01sOpened reviews · Merino 200Opened reviewsDurability 77%
  9. 93m 20sReviews filtered: valueFiltered reviews by value→ the store shows Durability Proof hereDurability 70%
  10. 103m 25sOpened reviews · Merino 200Opened reviewsDurability 84%
  11. 113m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability 54%
  12. 124m 23sBrowsed catalogBrowsed the catalogSuitability 55%
  13. 134m 51sOpened reviews · Merino 200Opened reviewsSuitability 55%
  14. 145m 02sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  15. 5m 07sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.