Synthetic data
All sessions

s-2394

Simulated shopper

Oct 27, 2026, 4:11 AM UTC · mobile · organic · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 242sExpanded materials · Emberline 20°FExpanded materialsSuitability 35%
  3. 31m 21sOpened reviews · Emberline 20°FOpened reviewsSuitability 43%
  4. 41m 31sSize guide · Emberline 20°FOpened the size guideFit 36%
  5. 51m 44sExpanded returns · Emberline 20°FExpanded returns policyFit 56%
  6. 1m 54sLeft the store

Final guess

Fit56%
Fit
56%
Suitability
6%
Durability
29%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
7%
Why fithow much likelier
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.