Synthetic data
All sessions

s-2395

Simulated shopper

Oct 28, 2026, 11:59 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 13 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 230sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 359sCheckout startedStarted checkoutNo clear doubt 29%
  4. 41m 39sViewed cartViewed cart (saw shipping cost)Value 40%
  5. 51m 54sDelivery check · ZIP 14556Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  6. 62m 12sBrowsed catalogBrowsed the catalogDelivery 91%
  7. 72m 52sExpanded shipping · Kettle TiExpanded shipping infoDelivery 99%
  8. 83m 27sViewed Driftwood 2PViewed a product pageDelivery 99%
  9. 94m 04sDelivery check · ZIP 12658Checked delivery date by ZIPDelivery >99%
  10. 104m 12sViewed Ridgeback 48LViewed a product pageDelivery >99%
  11. 114m 46sExpanded materials · Ridgeback 48LExpanded materialsDelivery 99%
  12. 125m 09sExpanded specs · Ridgeback 48LExpanded technical specsDelivery 98%
  13. 5m 22sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.