Synthetic data
All sessions

s-2396

Simulated shopper

Oct 31, 2026, 8:34 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 24 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 15sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 55sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 42m 27sRemoved from cart · Kettle TiRemoved from cart→ the store shows Value Breakdown hereValue 95%
  5. 52m 49sOpened reviews · Kettle TiOpened reviewsValue 96%
  6. 63m 17sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 73m 29sOpened reviews · Kettle TiOpened reviewsValue >99%
  8. 84m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 94m 03sAdded to cart · Kettle TiAdded to cartValue >99%
  10. 104m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 115m 01sOpened reviews · Kettle TiOpened reviewsValue >99%
  12. 125m 37sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 52sExpanded materials · Kettle TiExpanded materialsValue >99%
  14. 146m 05sSearch “sale”Searched for deals / priceValue >99%
  15. 156m 41sBrowsed catalogBrowsed the catalogValue >99%
  16. 167m 03sSorted: price ascSorted by lowest priceValue >99%
  17. 177m 16sOpened reviews · Kettle TiOpened reviewsValue >99%
  18. 187m 45sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 198m 22sAdded to cart · Kettle TiAdded to cartValue >99%
  20. 209m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 219m 39sRemoved from cart · Kettle TiRemoved from cartValue >99%
  22. 229m 49sBrowsed catalogBrowsed the catalogValue >99%
  23. 2310m 09sSorted: price ascSorted by lowest priceValue >99%
  24. 10m 14sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Removed from cart ×246.2×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.