Synthetic data
All sessions

s-2397

Simulated shopper

Nov 1, 2026, 11:42 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 15 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Merino 200Viewed a product pageFit 22%
  2. 244sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 359sReviews filtered: fitFiltered reviews by fitFit 89%
  4. 41m 19sAdded to cart · Merino 200Added to cartFit 89%
  5. 51m 52sSearch “sale”Searched for deals / priceValue 51%
  6. 62m 16sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue >99%
  7. 72m 29sOpened reviews · Merino 200Opened reviewsValue 99%
  8. 82m 35sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 51sAdded to cart · Merino 200Added to cartValue >99%
  10. 103m 21sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 47sRemoved from cart · Merino 200Removed from cartValue >99%
  12. 124m 05sSearch “fast shipping”Searched for shipping / deliveryValue >99%
  13. 134m 35sAdded to cart · Merino 200Added to cartValue >99%
  14. 144m 43sBrowsed catalogBrowsed the catalogValue >99%
  15. 5m 00sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.