Synthetic data
All sessions

s-2399

Simulated shopper

Oct 27, 2026, 12:05 AM UTC · mobile · search ads · Driftwood 2P Tent · 9 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 27sCompare + Driftwood 2PAdded a product to compareValue 44%
  4. 41m 46sExpanded specs · Driftwood 2PExpanded technical specsSuitability 59%
  5. 52m 14sOpened reviews · Driftwood 2POpened reviews→ the store shows Built-For Answer hereSuitability 79%
  6. 62m 54sCompare + Driftwood 2PAdded a product to compareSuitability 61%
  7. 73m 29sImage 1 · Driftwood 2PViewed a product imageSuitability 72%
  8. 83m 48sAdded to cart · Driftwood 2PAdded to cartSuitability 72%
  9. 4m 15sLeft the store

Final guess

Suitability72%
Fit
<1%
Suitability
72%
Durability
<1%
Value
4%
Delivery
<1%
Choice
24%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.