Synthetic data
All sessions

s-2400

Simulated shopper

Oct 29, 2026, 11:56 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Talus TrailViewed a product pageChoice 23%
  2. 232sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 23sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Built-For Answer hereSuitability 91%
  5. 51m 52sOpened reviews · Cairn LowOpened reviewsSuitability 95%
  6. 61m 56sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 72m 03sImage 1 · Cairn LowViewed a product imageSuitability >99%
  8. 82m 32sImage 2 · Cairn LowViewed a product imageSuitability >99%
  9. 92m 57sAdded to cart · Cairn LowAdded to cartSuitability >99%
  10. 3m 07sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.