Synthetic data
All sessions

s-2402

Simulated shopper

Oct 26, 2026, 4:03 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 9 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 09sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 33sImage 1 · Cairn MidViewed a product imageNo clear doubt 59%
  4. 41m 57sDelivery check · ZIP 91899Checked delivery date by ZIPNo clear doubt 48%
  5. 52m 12sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 81%
  6. 62m 31sAdded to cart · Cairn MidAdded to cartDelivery 81%
  7. 72m 51sViewed cartViewed cart (saw shipping cost)Delivery 97%
  8. 83m 03sCheckout startedStarted checkoutDelivery 97%
  9. 3m 17sPurchased

Final guess

Delivery97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.