Synthetic data
All sessions

s-2403

Simulated shopper

Oct 29, 2026, 6:17 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Merino 200Viewed a product pageFit 22%
  2. 251sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 31m 22sViewed Cairn MidViewed a product pageDurability 68%
  4. 41m 38sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability 94%
  5. 1m 55sLeft the store

Final guess

Durability94%
Fit
<1%
Suitability
<1%
Durability
94%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
5%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.