Synthetic data
All sessions

s-2406

Simulated shopper

Oct 23, 2026, 7:23 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn MidViewed a product pageFit 27%
  2. 256sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 31m 24sOpened reviews · Cairn MidOpened reviewsFit 61%
  4. 41m 54sReviews filtered: suitabilityFiltered reviews by performanceSuitability 61%
  5. 52m 05sImage 1 · Cairn MidViewed a product imageSuitability 65%
  6. 62m 45sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 78%
  7. 72m 59sImage 2 · Cairn MidViewed a product imageFit 76%
  8. 83m 29sOpened reviews · Cairn MidOpened reviewsFit 75%
  9. 93m 50sOpened reviews · Cairn MidOpened reviewsFit 73%
  10. 103m 55sReviews filtered: fitFiltered reviews by fitFit 99%
  11. 114m 04sImage 3 · Cairn MidViewed a product imageFit 98%
  12. 124m 32sExpanded specs · Cairn MidExpanded technical specsFit 85%
  13. 135m 03sSize 9.5 · Cairn MidSelected a sizeFit 99%
  14. 145m 21sExpanded specs · Cairn MidExpanded technical specsFit 85%
  15. 5m 30sLeft the store

Final guess

Fit85%
Fit
85%
Suitability
15%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.