Synthetic data
All sessions

s-2409

Simulated shopper

Oct 20, 2026, 7:49 AM UTC · mobile · paid social · Talus Trail Runner · 19 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Talus TrailViewed a product pageChoice 23%
  2. 234sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 338sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 87%
  4. 448sImage 1 · Talus TrailViewed a product imageSuitability 86%
  5. 51m 07sImage 2 · Talus TrailViewed a product imageSuitability 82%
  6. 61m 30sOpened reviews · Talus TrailOpened reviewsSuitability 95%
  7. 71m 47sOpened reviews · Talus TrailOpened reviewsSuitability 98%
  8. 82m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 16sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  10. 102m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 10sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  12. 123m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 00sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  14. 144m 31sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  15. 155m 04sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 165m 09sAdded to cart · Talus TrailAdded to cartSuitability >99%
  17. 175m 34sViewed cartViewed cart (saw shipping cost)Suitability >99%
  18. 185m 47sCheckout startedStarted checkoutSuitability >99%
  19. 6m 10sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×61.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.