Synthetic data
All sessions

s-2411

Simulated shopper

Oct 21, 2026, 1:46 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Merino 200Viewed a product pageFit 22%
  2. 234sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 346sSorted: price ascSorted by lowest priceValue 58%
  4. 41m 03sBrowsed catalogBrowsed the catalogValue 53%
  5. 51m 14sAdded to cart · Merino 200Added to cartValue 53%
  6. 61m 51sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  7. 72m 17sRemoved from cart · Merino 200Removed from cartValue >99%
  8. 82m 34sViewed Squall 2.5LViewed a product pageValue >99%
  9. 2m 45sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.