Synthetic data
All sessions

s-2412

Simulated shopper

Oct 30, 2026, 4:11 AM UTC · mobile · email · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 216sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 337sAdded to cart · Lumen 400Added to cartNo clear doubt 63%
  4. 41m 11sDelivery check · ZIP 77084Checked delivery date by ZIPDelivery 63%
  5. 51m 23sOpened reviews · Lumen 400Opened reviewsDelivery 72%
  6. 61m 51sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 95%
  7. 71m 59sSearch “fast shipping”Searched for shipping / deliveryDelivery >99%
  8. 82m 32sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  9. 2m 59sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.