Synthetic data
All sessions

s-2414

Simulated shopper

Nov 2, 2026, 6:27 AM UTC · mobile · search ads · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 351sViewed Lumen 400Viewed a product pageNo clear doubt 44%
  4. 41m 16sExpanded materials · Lumen 400Expanded materialsNo clear doubt 74%
  5. 51m 52sExpanded warranty · Lumen 400Expanded warrantyDurability 51%
  6. 62m 17sOpened reviews · Lumen 400Opened reviews→ the store shows Durability Proof hereDurability 80%
  7. 72m 49sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 58sAdded to cart · Lumen 400Added to cartDurability >99%
  9. 3m 18sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.