Synthetic data
All sessions

s-2416

Simulated shopper

Oct 30, 2026, 11:48 PM UTC · mobile · paid social · Squall Pro 3L Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 224sViewed Squall ProViewed a product pageValue 34%
  3. 339sOpened reviews · Squall ProOpened reviewsValue 41%
  4. 41m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  5. 51m 19sBrowsed catalogBrowsed the catalogSuitability 92%
  6. 61m 58sSorted: price ascSorted by lowest priceSuitability 50%
  7. 72m 20sImage 1 · Squall ProViewed a product image→ the store shows Built-For Answer hereSuitability 67%
  8. 83m 00sCompare + Squall ProAdded a product to compareSuitability 69%
  9. 93m 23sCompare + Squall 2.5LAdded a product to compareSuitability 60%
  10. 103m 56sOpened reviews · Squall ProOpened reviewsSuitability 73%
  11. 114m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 53sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  13. 135m 03sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  14. 145m 06sExpanded returns · Squall ProExpanded returns policySuitability >99%
  15. 155m 13sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  16. 5m 27sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.