Synthetic data
All sessions

s-2417

Simulated shopper

Oct 28, 2026, 9:35 PM UTC · mobile · paid social · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 246sDelivery check · ZIP 70306Checked delivery date by ZIPDelivery 88%
  3. 31m 02sExpanded returns · Driftwood 2PExpanded returns policyDelivery 94%
  4. 41m 20sAdded to cart · Driftwood 2PAdded to cartDelivery 94%
  5. 51m 54sCheckout startedStarted checkoutDelivery 94%
  6. 62m 26sExpanded returns · Driftwood 2PExpanded returns policyDelivery 97%
  7. 72m 53sBrowsed catalogBrowsed the catalogDelivery 95%
  8. 83m 16sBrowsed catalogBrowsed the catalogDelivery 91%
  9. 93m 51sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 98%
  10. 4m 18sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.