Synthetic data
All sessions

s-2418

Simulated shopper

Oct 30, 2026, 6:52 PM UTC · desktop · organic · Emberline 20°F Down Bag · 15 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 215sSearch “waterproof jacket”Searched for a use-case or specSuitability 82%
  3. 330sOpened reviews · Emberline 20°FOpened reviewsSuitability 89%
  4. 438sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 07sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  6. 61m 31sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  7. 72m 03sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  8. 82m 22sOpened comparisonOpened the comparisonSuitability >99%
  9. 92m 33sExpanded shipping · Emberline 20°FExpanded shipping infoSuitability >99%
  10. 102m 49sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  11. 112m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 123m 01sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  13. 133m 17sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  14. 143m 37sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  15. 3m 59sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.