Synthetic data
All sessions

s-2419

Simulated shopper

Oct 27, 2026, 10:10 AM UTC · desktop · search ads · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Talus TrailViewed a product pageChoice 23%
  2. 257sExpanded warranty · Talus TrailExpanded warrantyDurability 68%
  3. 31m 11sSearch “durable hiking boots”Searched for durability / warranty→ the store shows Durability Proof hereDurability 98%
  4. 41m 18sImage 1 · Talus TrailViewed a product imageDurability 95%
  5. 51m 56sExpanded materials · Talus TrailExpanded materialsDurability 99%
  6. 62m 07sViewed Driftwood 2PViewed a product pageDurability 98%
  7. 72m 16sExpanded returns · Driftwood 2PExpanded returns policyDurability 98%
  8. 82m 46sImage 2 · Driftwood 2PViewed a product imageDurability 96%
  9. 3m 08sLeft the store

Final guess

Durability96%
Fit
<1%
Suitability
<1%
Durability
96%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why durabilityhow much likelier
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.