Synthetic data
All sessions

s-2420

Simulated shopper

Oct 24, 2026, 11:41 PM UTC · desktop · organic · Lumen 400 Headlamp · 17 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 229sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 338sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  4. 41m 04sOpened reviews · Lumen 400Opened reviewsDurability 97%
  5. 51m 25sImage 1 · Lumen 400Viewed a product imageDurability 97%
  6. 62m 05sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability >99%
  7. 72m 15sExpanded materials · Lumen 400Expanded materialsDurability >99%
  8. 82m 37sDelivery check · ZIP 95481Checked delivery date by ZIPDurability >99%
  9. 92m 44sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  10. 103m 00sExpanded returns · Lumen 400Expanded returns policyDurability >99%
  11. 113m 11sOpened reviews · Lumen 400Opened reviewsDurability >99%
  12. 123m 18sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 133m 31sImage 2 · Lumen 400Viewed a product imageDurability >99%
  14. 143m 35sAdded to cart · Lumen 400Added to cartDurability >99%
  15. 153m 58sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 164m 27sCheckout startedStarted checkoutDurability >99%
  17. 4m 37sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.