All sessions
s-2421
Simulated shopperNov 2, 2026, 7:59 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 01sViewed Merino 200Viewed a product pageNo clear doubt 36%
- 31m 25sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
- 41m 55sImage 2 · Merino 200Viewed a product imageNo clear doubt 76%
- 52m 33sViewed Squall ProViewed a product pageNo clear doubt 86%
- 3m 01sLeft the store
Final guess
No clear doubt86%
Fit
6%
Suitability
3%
Durability
3%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
86%
Why no clear doubthow much likelier
- Viewed a product image ×22.3×
- Viewed a product page ×21.7×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.