Synthetic data
All sessions

s-2422

Simulated shopper

Oct 28, 2026, 10:27 PM UTC · desktop · organic · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 252sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 81%
  3. 358sAdded to cart · Driftwood 2PAdded to cartDelivery 81%
  4. 41m 18sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 94%
  5. 51m 37sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 99%
  6. 62m 17sOpened reviews · Driftwood 2POpened reviewsDelivery 99%
  7. 72m 38sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 82m 43sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 92m 54sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  10. 3m 08sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.