Synthetic data
All sessions

s-2424

Simulated shopper

Oct 25, 2026, 9:32 PM UTC · mobile · paid social · Squall Pro 3L Shell · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Squall ProViewed a product pageChoice 29%
  2. 235sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 15sViewed Merino 200Viewed a product pageChoice 97%
  4. 41m 49sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice >99%
  5. 2m 19sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.