Synthetic data
All sessions

s-2425

Simulated shopper

Oct 22, 2026, 8:37 AM UTC · mobile · paid social · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn LowViewed a product pageChoice 31%
  2. 224sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 354sBrowsed catalogBrowsed the catalogNo clear doubt 58%
  4. 41m 32sViewed Cairn MidViewed a product page · Switched to a similar productChoice 56%
  5. 52m 06sViewed Talus TrailViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 90%
  6. 62m 37sViewed Ridgeback 38LViewed a product pageChoice 90%
  7. 72m 48sImage 2 · Ridgeback 38LViewed a product imageChoice 80%
  8. 83m 08sOpened reviews · Ridgeback 38LOpened reviewsChoice 75%
  9. 93m 12sReviews filtered: fitFiltered reviews by fitChoice 78%
  10. 3m 25sLeft the store

Final guess

Choice78%
Fit
17%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
78%
No clear doubt
4%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.