Synthetic data
All sessions

s-2426

Simulated shopper

Oct 21, 2026, 4:36 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn MidViewed a product pageFit 27%
  2. 232sCompare + Cairn MidAdded a product to compareChoice 78%
  3. 31m 09sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 41m 19sOpened reviews · Cairn MidOpened reviewsChoice 89%
  5. 51m 47sBrowsed catalogBrowsed the catalogChoice 83%
  6. 61m 51sCompare + Cairn MidAdded a product to compareChoice 96%
  7. 72m 20sCompare + Cairn LowAdded a product to compareChoice 99%
  8. 2m 32sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.