All sessions
s-2427
Simulated shopperNov 2, 2026, 1:49 PM UTC · mobile · paid social · Ridgeback 38L Pack · 13 actions
abandonedcart $169
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 29%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sSearch “tent”Searched the catalogNo clear doubt 32%
- 251sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
- 31m 18sDelivery check · ZIP 51575Checked delivery date by ZIPDelivery 53%
- 41m 27sExpanded shipping · Ridgeback 38LExpanded shipping info→ the store shows Delivery Promise hereDelivery 89%
- 52m 00sSorted: ratingRe-sorted the catalogDelivery 80%
- 62m 11sAdded to cart · Ridgeback 38LAdded to cartDelivery 80%
- 72m 30sCheckout startedStarted checkoutDelivery 80%
- 82m 50sDelivery check · ZIP 50424Checked delivery date by ZIPDelivery 98%
- 93m 29sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery >99%
- 104m 05sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery >99%
- 114m 29sViewed Kettle TiViewed a product pageDelivery >99%
- 124m 40sImage 1 · Kettle TiViewed a product imageDelivery >99%
- 4m 50sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Expanded shipping info ×313.0×
- Checked delivery date by ZIP ×221.1×
- Re-sorted the catalog1.2×
- Searched the catalog1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.