Synthetic data
All sessions

s-2429

Simulated shopper

Oct 27, 2026, 2:31 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn LowViewed a product pageChoice 31%
  2. 252sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 20sReviews filtered: fitFiltered reviews by fitFit 90%
  4. 41m 58sImage 1 · Cairn LowViewed a product imageFit 92%
  5. 52m 23sExpanded returns · Cairn LowExpanded returns policyFit 97%
  6. 62m 34sSize 10.5 · Cairn LowSelected a size→ the store shows Fit Confidence hereFit >99%
  7. 73m 00sImage 2 · Cairn LowViewed a product imageFit >99%
  8. 83m 05sSize guide · Cairn LowOpened the size guideFit >99%
  9. 93m 12sAdded to cart · Cairn LowAdded to cartFit >99%
  10. 3m 37sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.