Synthetic data
All sessions

s-2430

Simulated shopper

Oct 23, 2026, 9:56 PM UTC · mobile · search ads · Ridgeback 48L Pack · 12 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 23sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 41m 56sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 52m 34sAdded to cart · Ridgeback 48LAdded to cartValue 84%
  6. 62m 51sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 96%
  7. 73m 31sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 84m 09sSearch “jacket”Searched the catalogValue >99%
  9. 94m 44sViewed Emberline 20°FViewed a product pageValue >99%
  10. 105m 18sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 115m 46sExpanded materials · Emberline 20°FExpanded materialsValue 99%
  12. 6m 09sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.