Synthetic data
All sessions

s-2432

Simulated shopper

Oct 26, 2026, 10:47 PM UTC · mobile · paid social · Ridgeback 38L Pack · 11 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 34%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 10sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 26sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 59sDelivery check · ZIP 20104Checked delivery date by ZIPDelivery 48%
  5. 52m 32sSearch “deals”Searched for deals / price→ the store shows Value Breakdown hereValue 92%
  6. 63m 12sBrowsed catalogBrowsed the catalogValue 94%
  7. 73m 52sSorted: price ascSorted by lowest priceValue 99%
  8. 84m 13sAdded to cart · Ridgeback 38LAdded to cartValue 99%
  9. 94m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 104m 48sCheckout startedStarted checkoutValue >99%
  11. 5m 14sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.